“Shaoxing, an Optimum, Famous and Elegant City”｜Shaoxing Cultural Tourism Promotion Conference Held in Chengdu

“Shaoxing, an Optimum, Famous and Elegant City”｜Shaoxing Cultural Tourism Promotion ConferenceHeld in Chengdu

The wonderful performance of Ancient Yue’ s folk opera draws prelude to the Shoaxing Cultural Tourism Promotion Conference themed ““Shaoxing, an Optimum, Famous and Elegant City”, which was held in Chengdu New International Conference Center. Some distinguished guest were present at the conference, including Gu Tao, Deputy Mayor of Shaoxing Municipal People's Government; Wang Jian, Deputy director of Chengdu Municipal Bureau of Culture, Radio, Television and Tourism; He Junjie, Deputy director of Publicity Department of Shaoxing Municipal Party Committee, Secretary of Party Committee and Director of Shaoxing Municipal Bureau of Culture, Radio, Television and Tourism; Jiang Lianping, Deputy Secretary and Deputy Director of of Shaoxing Municipal Bureau of Culture, Radio, Television and Tourism and Ge Jianmin, Member of the Party Committee and Deputy Director of Shaoxing Municipal Bureau of Culture, Radio, Television and Tourism. Other invited guests are professionals from Chengdu cultural tourism industry, representatives of the celebrities, cultural tourism enterprises, representatives of OTA enterprises, news media, and top leaders, leaders in charge of Bureau of Culture, Radio, Television and Tourism of all districts and counties in Shaoxing, head of the department of cultural tourism promotion and representatives of cultural tourism enterprises.

This promotion conference was one of the most important featured activities of “Chengdu·Shaoxing Week” series, which was aimed at deepening the sustainable cooperation between the east and the west, actively getting integrated in the “Belt and Road Initiative” and the development of the Yangtze River Economic Belt, making Shaoxing city’s contributions to building an “ important window”, fully displaying Shaoxing city’s temperament, development characteristics, cultural quality, making Shaoxing more dynamic, highly improved and advanced  in the future and letting more and more people in Chengdu learn about Shaoxing and visit Shaoxing.

Gu Tao, deputy mayor of Shaoxing Municipal People's Government, made a speech. She pointed out that Chengdu and Shaoxing were historically related, culturally bonded and human connected. Although they are thousands of miles apart, the two cities have their own advantages in development and are highly complementary and deeply related with each other. In the future, the relation between Sichuan and Shaoxing will be drawn closer and closer. Through the Cultural Tourism Promotion Conference and “Chengdu·Shaoxing Week” series of activities, the two cities will take good advantage of the bridge of cultural tourism development, open the door to integration and cooperation in various areas and step into a highly developed era together.

Wang Jian, deputy director of Chengdu Municipal Bureau of Culture, Radio, Television and Tourism, also delivered a speech at the conference. He said that Shaoxing boasts a long history and profound culture. People yearn to visit Shaoxing just for its name.Chengdu and Shaoxing will deepen cooperation in the future. Cultural tourism industry will also take this opportunity to strengthen exchanges and cooperation and promote the complementation in information and  resources and communication between people in two cities. With joint effort, the prosperity and development of cultural tourism resources will be further promoted.

In the section of promotion of culture and tourism, He Junjie, deputy director of Publicity Department of Shaoxing Municipal Party Committee, Secretary of Party Committee and director of Shaoxing Municipal Bureau of Culture, Radio, Television and Tourism, introduced Shaoxing's cultural tourism by a speech themed “thousands of years of serendipity, long-lasting friendship between Yu and Xu. He said, “ Shaoxing is striving to be the best example in the poetic and picturesque south China in the future and hopefully it will also become the home to people who has been longing for and a world-famous ‘Capital of Asian Culture’. Friends from all walks of life are sincerely invited to visit Shaoxing either for field investigation, sightseeing or investment. I ensure that Shaoxing will spare no efforts in providing the best quality and most efficient service, and creating the optimum investment environment. Let’s share the beautiful scenery of Shaoxing and create the elegant life together.”

Representatives of Bureau of Culture, Radio, Television and Tourism in all districts and counties of Shaoxing took turns to introduce the local specialty by selecting one of the most representative and persuasive subject element. They worked together to promote Shaoxing’s culture and tourism. With this group marketing strategy, Shaoxing came to be known as a very charming city and was understood in an all-round way.

Simultaneously, sale activities on the OTA platform were broadcast live at the Promotion Conference, and the audience’s enthusiasm for shopping also infected the invited guests at the conference.

Shaoxing Municipal Bureau of Culture, Radio, Television and Tourism signed a strategic cooperation agreement with its counterpart in Chengdu.

Key travel agencies of the two cities signed an agreement to send tourists to partner city.

Municipal Bureau of Culture, Radio, Television and Tourism of these two cities signed a strategic cooperation agreement and Key travel agencies of the two cities signedan agreement to send tourists to partner city. In the future, Chengdu and Shaoxing will comprehensively strengthen their joint efforts in publicity and marketing of cultural tourism, increase the communication and cooperation among the cultural tourism enterprises, put into the practice of the collaboration mechanism of law enforcement of cultural tourism, expand the room for cultural tourism development, establish the cooperation mechanism of cultural tourism and promote the cooperation in various areas and at deep level between the two cities.