The Internet Celebrity of Shaoxing “Lan Xiaobai” Travels around Thousands of Lakes in Hundreds of Cities as a Cultural Messenger

On the afternoon of July 23, the launching ceremony of “Lan Xiaobai” on a Night Tour along the Road of Tang Poetry in the East of Zhejiang and the “Travel around Shaoxing · Mutual Tourism and Interconnectivity”Shaoxing All-for-one Tourism and Cool Entertainment and Consumption Season Activity in Keqiao District of Shaoxing was held at North Bank Park byGuazhu Lake.

In October last year, “Lan Xiaobai” of 10 meters in height made a debut inDidang Lake as the mascot of 2019 ICF Canoe Marathon World Championship and won praise from many young people. This time, it will “turn” a cultural messenger to travel around thousands of lakes in hundreds of cities and take people on a night tour along the road of Tang poetry in the east of Zhejiang.

According to staff of Shaoxing Municipal Bureau of Culture, Radio, Televisionand Tourism, “Lan Xiaobai” will start the activity of travelling around thousands of lakes in hundreds of cities next by “swimming” first in Guazhu Lake in Keqiao District, showing the charm of a “little white goose” from Lanting of Shaoxing. “Lan Xiaobai” is about 10 meters high and all made of environment-friendly materials, with glows at night. In the crystal clear rippling lake,it reminds people of the beautiful line of verse “white feathers floating on green water, the goose swims through crystal ripples with red webbed feet.” Recently, citizens can still enjoy the charm of “Lan Xiaobai”in Guazhu Lake.

“Lan Xiaobai”, “born” 15 years ago, is the leading role Little Adviser’s “favorite pet” in Young Adviser, a popular animation of CCTV. It appeared with Little Adviser successively on CCTV1, CCTV14, hundreds of TV stations in China, and thosein over 20 countries.

The cartoon image of “Lan Xiaobai” is designed by Zhejiang Telizhou Animation Film & Television Co., Ltd. inspired by the little white goose in Lanting, a holy land of calligraphy. It wears a red scarf around its neck and has decorations of facial makeup from Shaoxing opera and Peking opera. As a mascot integrating elements such as wisdom, calligraphy, culture and sports, it manifests traditional and local cultural characteristics. “Lan Xiaobai” travels around thousands of lakes in hundreds of cities as a cultural messenger publicizing the culture of Shaoxing, to connect more people with the culture and tourism of Shaoxing through the animation.