Tell Shaoxing Story and Creative Culture Products with Keqia

Tell Shaoxing Story and Creative Culture Products with Keqiao Creative, New Growth Point of Tourism Market









"Creative Culture Tourism" let the Scenic Spot live.

Under the background of global tourism, the product development of tourism creative culture is an important link of cultural heritage and an important form of displaying local cultural characteristics. Along with the trend of integration of literature and travel, we have already made a step forward in the area of creative culture——In last year's "old Shaoxing · Golden Keqiao City brand Conference ", a series of creative culture products attract countless eyes.
Hand-painted illustration of Poetry road Keqiao, Wang Xizhi mobile phone case, Yangming Mind Philosophy eye mask, the four precious articles of the writing-table of Lanting series, fennel beans, and dried bean curd of "tease you "series and other local cuisines......Look through the award-winning works, covering all aspects such as eating, drinking, and playing, which can be said to fully integrate resources, combine the local cultural elements with the original design, presenting various highlights.
“Cultural and creative products with special features will become a major selling point of Keqiao tourism, so that visitors to Keqiao can experience the unique charm of ‘cultural tourism’, which can be put into the scenic area, set up a special cultural and creative store, to make Keqiao scenic area has exclusive gifts and souvenirs.” Experts pointed out that the "young expression" of souvenir is not only more and more popular with tourists but also to promote the scenic "high-frequency consumption".